Video completion rate
Recall vs linear tv
Lower cpm
Non-skippable
Real-time bidding, audience matching, and creative optimization powered by ml models trained on streaming viewership patterns — not legacy tv panel data.
Video-level contextual analysis — placing your brand alongside content that semantically matches your category, mood, and brand values.
Reach audiences across Hotstar, SonyLIV, ZEE5, JioCinema, MX Player, and FAST channel networks through premium, brand-safe, and fully measurable inventory.
Target audiences by Smart TV manufacturer (Samsung, LG, Vizio), operating system (Roku, Fire TV, Android TV), and device graph data to achieve deterministic household reach.
Reach YouTube's big-screen audiences with precision through channel subscription targeting, contextual relevance, and semantic keyword alignment—combining the scale of lean-back viewing with the accuracy of lean-in targeting.
Every impression verified through ias, doubleverify, or moat. Pre-bid and post-bid filters ensure your ads appear only alongside premium content.
Capture the highest-attention viewing windows. Optimize delivery for prime time slots, weekend surges, and custom daypart strategies.
Deduplicated cross-platform reach with precise frequency capping — broad unduplicated reach without wasted over-exposure across apps and devices.
Brand lift studies, attention metrics, household conversion attribution, and incremental sales lift analysis — the cfo-grade reporting linear tv never could deliver.